About Us
About SportsLaaFitness: ●Mind | ●Body & ●Soul. Unstoppable.
At SportsLaaFitness, we believe greatness isn’t born — it’s built through vision, pain, focus, and relentless daily effort. This brand is more than just sportswear or workouts. It’s a movement — to restore discipline, ignite self-belief, and help the underserved rise through the power of sports, health, fitness, and mindset mastery.
Founded by Leopold Ashley III — also known as Coach Leo — this platform is inspired by real struggle, real sacrifice, and real dreams.
After facing intense personal challenges, including the loss of six toes due to diabetes and overcoming life in shelters, Coach Leo made a decision: to fight forward and build an empire from nothing. That fight turned into SportsLaaFitness — a place for underdogs, for dreamers, and for disciplined warriors in the making.
Coach Leo’s background is deep in football, coaching, and mentoring young athletes. But even deeper than that is a commitment to uplift the whole person — mentally, physically, and spiritually.
We created this brand to help people:
Get stronger physically through fitness, sports, and movement
Train their minds to resist temptation, negative energy, and excuses
Elevate their spirit with motivation, truth, and action
Whether you’re an athlete, a single parent, recovering from injury, or just trying to become your best — this is your tribe. We welcome all those with heart, hunger, and hustle.
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👑 What We Offer:
Athlete Apparel designed for performance and purpose
Mindset Coaching for clarity, focus, and confidence
Fitness + Motivation eBooks for real results
1-on-1 sessions with Coach Leo to elevate your personal game
We stand for:
Discipline over distraction
Truth over trends
Elevation over excuses
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> Train Like a Pro. Live Like a Warrior. Love Like a King. Welcome to SportsLaaFitness.
